How it Works ?

Three steps. One cadence. Meetings that convert

Step 1 — We listen

We monitor public buying signals across your ideal customer accounts in the UK and Ireland:

  • New Heads of L&D, Chief People Officers, and Chief AI Officers appointed

  • Company announcements of AI rollouts or transformation programmes

  • Series A/B/C funding rounds

  • Sales team hiring surges

  • Office moves and director changes at Companies House

We only track signals that are public, timestamped, and GDPR-compliant. No scraping, no dodgy data brokers, no grey-area lists.

Step 2 — We act at the right moment

The moment a signal fires on one of your target accounts, we trigger a personalised outreach sequence on LinkedIn and email.

Every message is:

  • Written for the specific signal (a message for a newly-hired CPO looks nothing like one for a company rolling out Copilot)

  • Personalised to the recipient — not a template with their first name pasted in

  • Human-reviewed before it sends

  • Sent from properly warmed-up domains with healthy sender reputation

The result: reply rates 3–5x higher than generic cold outbound, because we're reaching people in the 60–90 day window when they're actually buying.

Step 3 — You get meetings

Qualified meetings land directly in your calendar. 8–12 per month, with L&D decision-makers, Chief People Officers, or Learning Directors at UK & Ireland mid-market companies.

You get:

  • A weekly signal report — what fired, what was sent, what replied

  • A monthly review call to refine the ICP and message library

  • Full visibility into every account, signal, and message

Your team does what you're great at: closing. We handle the finding.

What this is not

Straight talk so there are no surprises:

  • It's not instant. Domains and playbooks take 2–3 weeks to warm up. First meetings usually land in week 3–4.

  • It's not a magic list. Signals only fire when companies genuinely do something — we can't invent buying windows that don't exist.

  • It's not a replacement for your sales team. We get the meeting. Your team still has to close.

  • It's not for everyone. We only work with training firms that have a clear offer, a real team, and delivery capacity for new clients.

Ready to see it in action?

Book a 15-minute call. We'll show you 3 live buying signals in your market this week — yours to keep, whether or not we end up working together.

Book a 15-min call